Our Team
JASMINE ANGKASA
Founder / Data Lead
With a storied career spanning Europe and Asia, Jasmine Angkasa stands at the forefront of data and digital innovation. Drawing on her rich expertise as a Data & Digital Strategist, she pioneered the digital sphere within communication agencies across continents. Whether you're in Berlin, Amsterdam, Zurich, or Singapore, Jasmine is the bridge between brands and the power of data. Her hands-on experience encompasses a vast array of sectors, including FMCG, QSR, Banking & Finance, Gaming, Technology, and Tourism.
​
But Jasmine's passion transcends mere data strategy. What truly ignites her spirit is empowering brands and agencies. Through her guidance, they not only develop a taste for the transformative potential of data and digital tools but also bolster their capabilities to harness them.
NICOLETTE JENNY STEWART
Brand & Digital Strategy Director
Over the past 12 years, Nicolette has carved a niche for herself in championing human-centric brand marketing. Apart from her illustrious career with datahof, she's also the visionary behind the ethical, low-impact fashion brand - Wray Crafted.
With Nicolette at the helm, our clients gain invaluable insights from her extensive B2C knowledge in realms like F&B, Retail, and Fashion. Simultaneously, her prowess in the B2B sector, specifically within Commercial Real Estate and Office Space Rental, brings a well-rounded perspective to the table. But what truly sets Nicolette apart is her innate ability to craft strategies that transcend traditional marketing metrics. For her, it's not just about data points and creativity, but about resonating at a human level. She firmly believes that only brands which engage customers as humans can truly flourish.
RENAN CAMPOS
Analytics Expert Latin America
Renan is a pivotal member of our team, lending his exceptional expertise in analytics from the heart of São Paulo. Currently balancing his role as a marketing coordinator within a prominent Brazilian SaaS company, Renan dedicates his spare time to fueling our projects with his invaluable insights. With a solid foundation in Engineering, Renan's passion for technology shines through over 4 years of hands-on experience in unraveling intricate marketing puzzles using data.
​
Navigating the complex landscape of B2B enterprises comes naturally to Renan, as he brings a wealth of practical knowledge to the table. His finely honed skills empower him to extract the maximum potential from paid search and social channels, consistently delivering results that matter. Renan's proficiency extends beyond the surface – he crafts optimisation strategies intertwined with meticulous tracking and comprehensive data aggregation.
NORMAN ERNST
Managing Director DACH & Asia
A seasoned leader shaped by two decades entrenched in the tech landscape. His journey includes steering sales enablement teams for tech heavyweights like SAP and GE Digital. With feet planted firmly in reality, Norman's insights span diverse sectors such as media, software, manufacturing, real estate management, and construction.
​
With a solid focus on value generation and with his consultative approach, Norman helps our clients to realise their full business potential using data services beyond a pure marketing lens, paving actionable pathways that lead to growth, irrespective of industry norms.
CRYSTAL SOH LI-ERN
Digital Data Analyst
Crystal Soh brings over eight years of expertise in marketing strategy, website and campaign management, and marketing analytics to Datahof, with a significant focus on the tourism and lifestyle sectors. At Datahof, she leverages her deep understanding of data to drive actionable insights, fostering growth and innovation.
Beyond her professional achievements, Crystal is passionate about music and empowering Millennial parents with time-saving hacks for managing household tasks and promoting a healthy, child-friendly lifestyle. Her unique blend of analytical prowess and lifestyle wisdom makes her an invaluable asset to the Datahof team. Crystal's work not only enhances our data-driven strategies but also enriches our community with her life-enhancing insights.