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Audience Intelligence

Services

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What it is:

Identify target audience groups that are most relevant to brand’s business objectives. This is done through clustering audiences based on behavioural data from 1st, 2nd, 3rd party data sources.

Business Question Answered

  • Who are the audience that have the highest potential to convert?

  • What are the tribes/ communities my brand should communicate and resonate with?

  • What are the new groups of audience that my brand should target?

  • How can we personalise communication to create relevance dynamically to the different segments?

  • How and where can my brand reach the target audience groups?

  • What are the pain points, desires and influence of my target audience groups?

Meeting

Snapshots

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